IT Infrastructure Optimization
A mid-sized fashion e-commerce brand, Urban Vogue, struggling with poor user experience, low conversion rates, and weak brand identity in the online market.
Challenges:
Low Conversion Rate:
Despite high traffic, only 1.2% of visitors converted into customers.
Outdated Website:
The website was slow, unresponsive, and lacked a cohesive design.
Poor Brand Identity:
Inconsistent branding across social media, website, and ads.
Inefficient Marketing Strategy:
The brand relied on outdated SEO tactics and sporadic.
Limited Customer Engagement:
Email marketing had low open rates.
Our Approach:
We conducted an in-depth audit to identify weaknesses and opportunities:
User Behavior Analysis – Heatmaps and analytics to track how users interacted with the site.
Competitor Research – Analyzed top competitors to benchmark industry standards.
Brand Audit – Identified inconsistencies in Urban Vogue’s branding.
Results & Impact
Sales Growth:
Revenue Increase: +235% in 8 months
Conversion Rate: 1.2% → 4.7%
Customer Retention: +62%
Brand Awareness & Engagement:
Social Media Engagement: +280%
Organic Traffic Growth: +85%
Email Marketing Revenue: 4X increase
“ Working with Fintok feels like a partnership; as we continued to use their tool & found more use cases, our feature requests quickly found their way into (or, luckily for us, were already in) their backlog. ”
Miranda H. Halim
Conclusion:
By integrating a holistic digital strategy, Urban Vogue evolved into a high-performing, recognizable fashion brand. This case study highlights how a well-executed combination of UI/UX, branding, SEO, social media, and email marketing can drive real business growth.